Page 16 - iGREECE_ECTAA 2023

Βy Epameinondas

Mousios,

Athens Development and
Destination Management

Agency

Dear colleagues,
We have many reasons to be In recent years, the desire in tourism for authentic cul-
tural experiences has eroded the distinction between
proud today because Athens is residents and visitors who are more often utilizing the
on almost every shortlist of the same public spaces, enjoying the same entertainment,
and demanding the same products. Therefore, our new
most attractive visitor destina- tourism model must address both residents and visitors
simultaneously, including tools to monitor the pres-
tions in the world. sures of short-term rentals in Athens alongside strat-
egies to create sustainable neighborhoods. Most of all,
We have begun to see the fruit of a long effort to we want tourism that contributes to the quality of life
make Athens a leading destination for city breaks and of our residents.
cultural experiences throughout the year.
Another priority is the upgrade of our cultural
In 2022, Athens was ranked 8th in the world as heritage management. There is a long list of projects
a destination for meetings and conferences. This year, where we can collaborate, from the upgrade of signage
we continue our growth with more than 1500 highly to the promotion of local artisans and handicrafts, and
demanding international scientific meetings and sport we look forward to the opportunity to continue this
events creating opportunities to strengthen the tour- exploration.
ism businesses operating in Athens.
My best wishes for the success of your meeting. Wel-
This success pushes us to ensure that Athens re- come to Athens!
mains competitive as a destination that is safe, acces-
sible, and sustainable. We are working to boost our Sincerely,
tourism capabilities while also respecting the city’s car-
rying capacity. For example, the City of Athens is sup-
porting the creation of tools that certify the sustainable
practices of local businesses, and we are developing Epameinondas Mousios,
green infrastructure that will help maintain the quality CEO, Athens Development and Destination
and value of the visitor experience. Management Agency

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