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Βy Eric Dresin,

Secretary General

of ECTAA

It is a pleasure to be again with ment to eco-tourism and efforts to protect its natural

ECTAA in Greece thanks to the and cultural heritage align perfectly with these global
trends. The climatic incidents that have affected the
active support of the Greek Na- country in recent months show that the approach to a
more sustainable tourism is a necessity.
tional Tourism Organisation,

Hatta and FedHatta. Thirdly, exchanges on policy and regulation. While
we all witness that the travel sector is evolving rapidly
discussing policy and regulatory frameworks is crucial
At the end of a summer season marked by a record for sustainable and future-proof tourism development.
number of visitors and untamed natural conditions, it Bringing together industry professionals, experts, and
is certainly the right moment and the right place for stakeholders will create valuable networking opportu-
our national experts in distribution, legal affairs and nities. We are certain that the two days of collaborative
sustainability to take stock of the current state of play efforts will deliver partnerships and knowledge-sharing
and have a closer look at the expectations of the travel that will benefit all involved. This meeting in Greece
industry for the coming years.
will also help engaging with policymakers to shape in-
dustry-friendly regulations and guidelines.
Many places could have been chosen to hold this
meeting. However, beyond this summer’s events in In summary, shedding the light on the travel in-
Rhodes, Corfu, Euboea and Thessaly, Greece presents dustry in Greece presents an exceptional opportu-
a myriad of compelling reasons to host events.
nity to illustrate how the industry should rejuvenate
and shape its future direction. During two days ECTAA
Firstly, the tourism resurgence. Greece has consis- will bring together experts, key stakeholders, to foster
tently been a top global tourist destination, and 2023 is sustainable practices, and a sustainable growth while
no exception to this rule, with figures improved com- celebrating the unique cultural and natural heritage of
pared to 2019. The country offers an ideal environ- Greece.
ment to discuss post-pandemic recovery strategies and
explore innovative ways that reinvigorated Greece’s
tourism sector.

Second come of course sustainability and respon-
sibility. Travelers are increasingly seeking sustainable Eric Dresin,
and responsible travel experiences. Greece’s commit- Secretary General of ECTAA

i GR E E C E TR A V E L