Page 6 - iGREECE_EATA MARCH 2025
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Βy Ioannis Georgizas
CEO,
Develop Athens
Tourism Management and of local residents. This approach is evident in the
comprehensive Tourism Carrying Capacity Study,
Development in Athens: which identifies areas of high and medium tour-
A Strategic Approach for ism density and evaluates the pressure they place
on essential resources such as water, energy, and
Sustainable Growth waste management.
Despite the challenges associated with tour-
Develop Athens, the city’s dedicated urban ism, the majority of Athenians, regardless of age,
development and tourism management orga- rate the importance of tourism highly, indicating
nization, plays a pivotal role in shaping the future that they consider tourism to be very important
of the Greek capital. With a mission to enhance for their area. However, achieving a balance be-
the urban environment, preserve Athens’ her- tween tourism growth and sustainable urban de-
itage, and create a livable, sustainable cityscape, velopment is crucial. To this end, Develop Athens
the organization ensures that the needs of both is dedicated to establishing a sustainable tourism
residents and visitors are met. Its initiatives are strategic framework that delivers benefits for both
guided by the principle of sustainability, with a residents and visitors.
strong emphasis on community well-being.
A key initiative within this strategy is the cre-
As the official Destination Marketing and ation of a Sustainable Tourism Observatory.
Management Organization (DMMO) of Ath- By utilizing real-time data to inform decision-mak-
ens, Develop Athens recognizes tourism as a key ing, this observatory promotes an approach that
driver of the local economy. It has effectively po- integrates sustainability principles with digital
sitioned Athens as a leading destination for con- transformation.
ferences and cultural tourism. By showcasing the
city’s rich history and unique heritage through its Through these efforts, Develop Athens aims to
international brand, This is Athens, the organiza- cultivate a balanced and sustainable tourism model
tion enhances the visitor experience while sup- that aligns with the city’s broader development ob-
porting economic growth. jectives. With a focus on community engagement
and collaboration with local stakeholders, the or-
A core element of Develop Athens’ strategy ganization ensures that tourism development is
is balancing the benefits of tourism with the needs attuned to the needs of the local population while
i GR E E C E TR A V E L
