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Sustainability at the Core
At the core of this vision lies sustainability. We
understand that growth must be balanced with re-
sponsibility. As we move forward, we will continue
to develop Athens with a commitment to sustainable
practices that protect the environment, improve
public services, and enhance the quality of life for
all. We will focus on the long-term preservation of
our cultural assets, reduce the ecological footprint of
tourism, and ensure that the benefits of tourism are
shared equitably across all neighbourhoods.
opportunities of digital transformation and green in-
In partnership with the City of Athens’ compa- novation, harnessing the potential of our local com-
ny, Develop Athens we are prioritising responsible munities, and working together with stakeholders to
tourism practices. This includes not only managing shape a future that benefits everyone. As we con-
tourist flows in our most visited areas but also in- tinue to lead by example, we will ensure that Ath-
vesting in infrastructure and services that allow us to ens not only survives but flourishes as a sustainable,
accommodate both residents and tourists in a way resilient, and thriving destination for years to come.
that is respectful of our city’s limits and enhances the
experience of everyone who calls Athens home. Athens is a city rich in history and brimming
with potential. Let us move forward with determi-
The Path Forward nation, embracing the challenges and opportunities
that lie ahead. Together, we will ensure that Athens
Looking ahead, I envision a future where Ath- remains a city of wonder and inspiration — not just
ens remains a vibrant city of culture, innovation, and for today’s visitors, but for future generations to ex-
growth — a place where the arts, business, and local perience and cherish.
communities thrive together. Our tourism vision is
not just about numbers; it is about people — the
people who live here, the people who visit, and those
who will be drawn to Athens in the years to come.
This journey will require bold actions and vi- Haris Doukas
sionary thinking. It will require us to embrace the The Mayor of Athens
i GR E E C E TR A V E L