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Sustainability at the Core



        At the core of this vision lies sustainability. We
        understand that growth must be balanced with re-
        sponsibility. As we move forward, we will continue
        to develop Athens with a commitment to sustainable
        practices that protect the environment, improve
        public services, and enhance the quality of life for
        all. We will focus on the long-term preservation of
        our cultural assets, reduce the ecological footprint of
        tourism, and ensure that the benefits of tourism are
        shared equitably across all neighbourhoods.
                                                              opportunities of digital transformation and green in-
        In partnership with the City of Athens’ compa-        novation, harnessing the potential of our local com-
        ny, Develop Athens we are prioritising responsible    munities, and working together with stakeholders to
        tourism practices. This includes not only managing    shape a future that benefits everyone. As we con-
        tourist flows in our most visited areas but also in-  tinue to lead by example, we will ensure that Ath-
        vesting in infrastructure and services that allow us to   ens not only survives but flourishes as a sustainable,
        accommodate both residents and tourists in a way      resilient, and thriving destination for years to come.
        that is respectful of our city’s limits and enhances the
        experience of everyone who calls Athens home.         Athens  is  a  city  rich  in  history  and  brimming
                                                              with potential. Let us move forward with determi-
        The Path Forward                                      nation, embracing the challenges and opportunities

                                                              that lie ahead. Together, we will ensure that Athens
        Looking ahead, I envision a future where Ath-         remains a city of wonder and inspiration — not just
        ens remains a vibrant city of culture, innovation, and   for today’s visitors, but for future generations to ex-
        growth — a place where the arts, business, and local   perience and cherish.
        communities thrive together. Our tourism vision is
        not just about numbers; it is about people — the
        people who live here, the people who visit, and those
        who will be drawn to Athens in the years to come.


        This journey will require bold actions and vi-        Haris Doukas
        sionary thinking. It will require us to embrace the   The Mayor of Athens









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