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The Must-Attend Event for Tourism
and Meetings Industry Professionals
A As Athens continues its rise as Managed by the This is Athens – Conven-
tion & Visitors Bureau (CVB) and present-
one of the world’s most excit-
ing and dynamic destinations, the
ed as a flagship project of Develop Athens,
city’s flagship event, This is Ath-
to blending cutting-edge innovation with
ens – Agora, offers an exclusive opportu- the event highlights the city’s commitment
nity to dive deep into its thriving tourism its rich history.
and business sectors. Set in the heart of
the city at the iconic Aigli Zappeiou venue
this April, the event is designed to bring Why Attend?
together influential figures from the tour-
ism, meetings, and business industries This signature event is designed to con-
to shape the next chapter of Athens as nect tourism professionals, decision-mak-
a global hub for culture, innovation, and ers, media, and stakeholders from all
sustainable tourism. corners of the globe. Over two dynamic
days, 90 hosted international buyers and
A City in 120 local suppliers will come together to
explore new business opportunities, forge
Transformation: lasting partnerships, and discover the fu-
ture of Athens as a destination.
Experience Athens’ Participants will have access to a match-
Exciting Evolution making platform, enabling them to sched-
ule meetings with key industry players,
uncovering new ways to collaborate and
Building on a decade of growth and the succeed. With the inclusion of programs
success of Travel Trade Athens, This is like TiA City Festival, TiA Film Office, and
Athens – Agora is more than just a net- exciting new partnerships with organiza-
working event. It’s a pivotal platform for tions such as Endeavor Greece, Athens’
connecting international buyers and local diverse offerings will be on full display.
suppliers, fostering business collabora- Additionally, the Agora Insights educa-
tions, and advancing Athens’ reputation tional program will keep attendees ahead
as a leading destination for meetings, in- of the curve with the latest trends in des-
centives, conferences, and events (MICE). tination management, sustainable tour-
With a focus on sustainable development, ism, and digital innovation.
innovation, and cultural heritage, This is
Athens – Agora tells a compelling new
narrative for the city.
i GR E E C E TR A V E L
