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Βy Olga Kefalogianni,

Minister

of Hellenic Tourism

Greece has long been celebrated nian Riviera, where azure waters meet golden sands.

for its unique blend of history, This region complements Athens perfectly, providing
travellers with an array of accommodation options
natural beauty, and warm hos- – from world-class hotel brands to small family-run
guesthouses - and a variety of experiences within easy
pitality. reach of the capital.

Our commitment at the Ministry of Tourism is to It is with great pleasure and enthusiasm that we
promote sustainable and responsible tourism practices welcome ECTAA Members to Athens and Attica. I
that not only preserve our natural and cultural trea- would like to commend ECTAA for its significant role
sures but also empower local communities and enrich in bringing together stakeholders from across Europe
the traveller’s experience. Moreover, we are actively and beyond, and for its contribution in fostering collab-
working to extend the tourist season by promoting oration and advancing our common goals by promoting
year-round attractions and thematic forms of tourism the uptake of sustainable practices and tools within the
that entice visitors during off-peak months. Our stra- tourism and travel sector. Together with our partners
tegic approach also focuses on encouraging visitors to in the travel industry, we aim to make Greece a shin-
explore lesser-known destinations across the entire ing example of responsible and unforgettable tourism.
country. Thank you for your continued support and dedication
to promoting Greece and its destinations.
To this end, we actively promote urban destina-
tions and city breaks, recognizing the cultural and
historical richness of Greece’s cities. Athens, our his-
toric capital, is an urban getaway that offers a journey
through time like few other cities. Yet, it is also a mod-
ern metropolis with a thriving arts scene, vibrant neigh-
bourhoods, and a diverse culinary landscape. What is
more, Attica, the region surrounding Athens, offers
a treasure trove of experiences, from idyllic coastal
towns to lush vineyards, wineries, and historical mar- Olga Kefalogianni,
vels. In Attica, you will discover the beauty of the Athe- Minister of Hellenic Tourism

i GR E E C E TR A V E L