Page 12 - iGreece_Thesssaly-ECTAA 2022

Βy Eric Dresin,

Secretary General

of ECTAA

Today any tourism development Moreover sustainable tourism is matching another

policy should focus on the issue growing trend : slow travel, which is is an invitation to
of sustainability. be more eco-responsible and sensitive to the environ-
ment. Many are the travelers that want to enjoy the
luxury to take the time to discover, focusing on the
For some years now, and at increasing pace, quality of the experience rather than the quantity of
Greece is investing in a more sustainable tourism offers. activities.
Already many hotels and resort complexes are install-
ing photovoltaic systems in an effort to become more At first sight, this type of travel is a privilege for
carbon neutral. By working on new and efficient build- people who have the time to take longer and more fre-
ing solutions, desalination plants, energy efficient pow- quent holidays. However slow travel is accessible to
er supplies, closed loop resource systems, Greece’s everyone, whether it’s for a two-week trip or just a
tourism sector will take advantage of new technologies few days. Our visit to the Thessaly region shows that
for years to come. the Greek National tourism Organization and HATTA
are forward looking and working hand in hand to make
The promotion of unique ecosystems and nature this trend a success story for Greece.
reserves are part of an improved and expanded offer of
sustainable tourism products and services. The Thessa-
ly Region is an exceptional destination where visitors
may enjoy some of the most diverse flora and fauna
in Europe. From bird watching to mountain hiking, ac-
tivities that can be combined with distinctive lodging
and singular experiences are highly popular for today’s Eric Dresin,
traveler that is seeking out-of-the-ordinary experiences. Secretary General of ECTAA

i GR E E C E TR A V E L