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Βy Ioannis Georgizas


                                                              CEO,                                                                                             Let’s Athens

                                                              Develop Athens                                                                                         www.thisisathens.org







        Ladies and Gentlemen                                  Our goal is to promote local culture and stimu-
                                                              late economic growth,  recognizing that a balanced

        Welcome to Athens! We are                             focus on visitor and community satisfaction is essential
                                                              for building a resilient tourism ecosystem that benefits
        delighted to have you here,                           everyone.

        and I look forward to building                        By serving as a bridge between local stakehold-

        productive relationships as we                        ers and the tourism sector, Develop Athens ensures
                                                              that tourism development aligns with the city’s growth
        discuss our important work in                         objectives. Our approach emphasizes sustainable prac-
                                                              tices  that  enhance  the  visitor  experience  while  pre-
        fostering the growth and sus-                         serving the quality of life for residents.

        tainability of our historic city.                     We are currently leading a carrying capacity sur-

                                                              vey to navigate the challenges and opportunities ahead.
        At Develop Athens, our mission is to enhance the      Our commitment to a balanced approach will guide our
        urban environment, preserve our rich heritage, and    efforts to make Athens a premier destination while en-
        create a livable framework that prioritizes sustainabili-  suring it remains a vibrant and livable city for its res-
        ty and community well-being. We manage funding and    idents. Additionally, we are focused on engaging our
        support various urban development projects that ben-  local communities to create dynamic experiences that
        efit both residents and visitors.                     celebrate Athenian culture, including events like the
                                                              This is Athens City Festival.
        As the official Destination Marketing and Man-
        agement Organization for the city, we understand      As we move forward, we aim to strengthen partner-
        that tourism is a vital driver of our economy. We have   ships with stakeholders to promote sustainable growth
        established Athens as a premier destination for con-  and create unforgettable experiences for everyone
        ferences, attracting events that showcase our human   who visits Athens.
        capital and facilitate knowledge transfer through our
        work at This is Athens Convention and Visitors Bureau.   Thank you for being here, and I look forward to our
        Through “This is Athens,” our official visitors’ guide,   discussions.
        we focus on creating valuable content that enriches the
        visitor experience while highlighting the city’s unique   Warm regards,
        cultural heritage. We are dedicated to managing the
        visitor economy strategically, ensuring that the needs   Ioannis Georgizas
        of both visitors and the local community are met.     CEO, Develop Athens











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