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By Kostas Agorastos,

Regional Governor

of Thessaly

Thessaly – A destination for all seasons highlighting the wetlands of Thessaly and birdwatch-
Thessaly is a microcosm of ing on Lake Karla, and we actively support the local
EKOME office for film producers.
Greece, due to the diversity of

its natural landscape, its rich With a targeted program of tourism promotion,
our award-winning tourism campaign Thessaly: Hand-
history and cultural heritage. crafted by Time, smart digital marketing, the strength-
ening of tourism entrepreneurship, participation in the
largest tourism exhibitions, modern and safe road net-
We are shaping our tourism model, based on the works, the promotion of cultural infrastructure such
principles of sustainable development and with a cul- as museums, archaeological sites and monasteries, the
ture of synergy, to meet the needs of tourists looking modern sports infrastructure that enable us to host top
for authentic experiences throughout the year, with an sports events, Thessaly reveals itself and appeals to
emphasis on quality and a variety of activities. The new travellers from around the world.
tourism model of the Region of Thessaly will create a
wider “economy of experiences,” with added value and The results of the Tourist Barometer survey show
benefits for both the tourism industry and local com- that 96% of visitors to Thessaly are satisfied and would
munities. The Region of Thessaly invests in alternative recommend the destination to friends. And they justify
tourism products that deliver and define a dynamic fu- our slogan: “Here, everyone can live their legend. Ev-
ture both in terms of visitor numbers and employment. ery visit, a different experience.”

We are the first and only region in the country with Sustainable tourism development means envi-
underwater museums in Pagasitikos and the Sporades ronmental awareness. Climate change and the pan-
and digital tour tools that incorporate cutting-edge demic have changed the preferences of tourists look-
technologies. The “Parthenon of shipwrecks,” the old- ing for health safety, clean environment, and nature
est shipwreck in the world that can be visited, has high- activities. Every project we design incorporates good
lighted Alonissos among the sustainable tourist destina- environmental practices. The Region of Thessaly was
tions worldwide. selected for and participates in the EU mission for
100 climate-neutral areas by 2030, was distinguished
Iconic Meteora is included in the top 10 tourist in the 200 good green deal practices of the European
destinations in the world for 2023, according to the Committee of the Regions, and is leading the necessary
annual report of Le Monde, and draws many tourists transformation to achieve the UN Sustainable Devel-
to the region. And while visiting, we want to them to opment Goals. Thessaly is the only Greek Region that
explore the region. For that reason, we are develop- has already fulfilled 50% of all the objectives for sus-
ing networks of paths for lovers of walking tourism, tainability.
we participate in the working groups of culinary and
accessible tourism of the Ministry of Tourism, we are Kostas Agorastos
drawing up a register of mountain professionals, we are Regional Governor of Thessaly

i GR E E C E TR A V E L

THESSALY

Handcrafted by Time