Page 4 - iGreece_Thessaloniki-ECTAA 2022

By Vasilis Kikilias,

Minister of

Hellenic Tourism

2022 is an amazing year for Especially in the field of promoting our country
abroad, with the aim of attracting not just many but
Greek tourism. also higher-spending travelers, the contribution of
travel agencies and fedHATTA was decisive. Excellent
Despite the multiple and successive crises we work was done, the results of which are already visible.
have had to face this year, we have managed to
significantly upgrade our tourism product, open We all continue together, united, to make every
new markets, promote new destinations and extend possible effort for the further tourism development of
the season, bringing in revenue that has strengthened our country. The extension of the tourism season is
the national economy and supported the average Greek already a fact, and now our goal is 12-month tourism
family in the midst of a very difficult period and with an with the highlighting and promotion of the mountain
equally difficult winter just around the corner. and winter destinations of our country, beyond the sun
& sea concept.
At the Ministry of Tourism, starting last fall, we
drew up a strategic plan, which included a network of I sincerely thank fedHATTA and its President Lysan-
actions, agreements and interventions. We followed dros Tsilidis for the excellent cooperation and valuable
this plan step by step, and with quick reflexes, we re- support. I wish good success in the work of the general
adjusted it, in order to cope with each new difficulty sssembly of the presidencies of the member associa-
that arose. Our efforts paid off and the results – both in tions of ECTAA.
arrivals and travel receipts – have justified our choices.
This year’s success story in tourism is by no means
due only to the policy of the Ministry of Tourism. The
Minister, no matter how capable he is, no matter how
decisive and well-intentioned he is, can’t achieve any-
thing without the support and good cooperation of all
competent bodies. The game is only won when it’s a
team effort. Undoubtedly, therefore, this year’s suc-
cess is the product of a collective effort. All of us con-
tributed – the government, the Ministry of Tourism,
EOT, the travel agents, the hoteliers, the health care
professionals and the shopkeepers, down to the last
tourism worker, the receptionist, the cook, the waiter, Vasilis Kikilias,
the lifeguard. Minister of Hellenic Tourism

i GR E E C E TR A V E L