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Βy Angela Gerekou,

President of G.N.T.O.

For the Greek National Tourism Despite the repeated international crises, in
Greece we have succeeded in highlighting a number of
Organization, the country’s less known Greek destinations and displaying the ka-
national promotion portal in the leidoscope of all of the experiences that the country
offers, every season of the year. That is partially thanks
international community, to our excellent cooperation with the Greek and inter-
national community of agents.
FedHATTA (Federation of Hellenic Associations
of Tourist and Travel Agencies) is undoubtedly one A concerted effort has been made in recent years
of the most important partners in promoting Greece to highlight the new, sustainable model of tourism de-
as a top of mind, attractive, sanitary safe destination, velopment, adopted by our country. Adhering to the
with a diverse mainland, which offers authentic themed principles of the green, blue and circular economy,
tourism experiences all year round, while enhancing Greece aims to win the challenge of becoming a sus-
the traditional “sun and sea” product. tainable tourism destination.

The G.N.T.O. consistently recognizes the enor- We are sure that FedHATTA and the european
mous contribution of the European and Internation- and international family of Tour Operators and Travel
al Travel Agents and Tour Operators for their effec- Agents will once again assist in the emergence of this
tive promotion of the Greek tourism product. In this new era for our country.
context, and in accordance with the main strategic
points of marketing and communication shots of the
G.N.T.O., one of our country’s basic promotion tools,
is the implementation of Co-advertising programs with
specialized Tour Operators and Travel Agencies. The
international credibility of these specific Organizations,
the high level of expertise and excellent knowledge of
markets and target groups makes them some of the Angela Gerekou,
greatest allies of the Greek Hospitality Economy. President of the Greek National Tourism Organisation

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