FedHATTA members came out in force for the important international tourism exhibition ITB in Berlin. ITB took place 5-7 March 2024, and FedHATTA’s members participated to further strengthen the Greek tourism brand on the international tourism market and hold a series of B2B meetings with international professionals, representing the Greek tourism product.

The German travel market is among the most important for Greek tourism, and ITB is a central platform for Greek tourism operators to network with their German counterparts. The event provides opportunities to develop German tourism flows further and also to connect with buyers from around the world.

FedHATTA’s president, Lysandros Tsilidis, said: “Once again, the Greek travel agents, who are essential to realizing the potential of Greek tourism, united to make a strong showing at one of the leading international tourism events, ITB Berlin, with the aim of further strengthening our country’s position as the preferred choice for travelers from all over the world. ITB traditionally sets the tone for each tourism season, highlights travel trends, leads to business agreements and systematically brings results for Greek tourism and its goals.”

This year’s ITB exhibition, with the slogan #ITBTOGETHER, included 5,500 exhibitors from 170 countries and is open to trade visitors and buyers from the global travel industry.