Tsilidis: “We are promoting Greece in terms of extroversion and sustainability in the markets of North America and Spain.”

FedHATTA and HATTA, with the participation of fourteen Greek travel agencies, will have a dynamic presence at the great FITUR international tourism exhibition in Spain, which will take place 24-28 January 2024.

The FITUR exhibition will take place at the IFEMA exhibition center in Madrid and is aimed at tourism professionals, who wish to reach the Spanish tourism market as well as the large, and particularly important for Greece, Latin American market.

This year’s FITUR is expanded with a particular emphasis on international exhibitors and will host 20 new countries that were not present at the 2023 event. The 2024 exhibition marks a record participation with 9,000 companies, 152 countries and 806 exhibitors who will present their offer through 9 exhibition halls, compared to 8 in 2023. At the same time, professional visitors are expected to reach 150,000 on Wednesday, Thursday and Friday, and the general public 100,000 on the weekend. Sustainability will play a central role in all 10 sections of the exhibition highlighting different types of tourism.

The president of FedHATTA, Lysandros Tsilidis, said in this regard: “Greece will make a strong showing at the great international tourism exhibition of Spain, at a special moment of recovery in global tourism as well as in Greek tourism. As always, the Greek travel agency sector will actively promote the Greek tourism product to professionals and the traveling public, while sustainability in travel will play a leading role in the participation of HATTA and FedHATTA. We will be showcasing our country in the large markets of Latin America and Spain as an ideal destination throughout the year.”

The Greek stand will be presented under the auspices of GNTO, representing Greece in a tourism exhibition that is a pole of attraction for powerful tourism professionals from markets of particular interest to us. Undoubtedly, this exhibition directly concerns the work of Greek travel agencies, which, as an industry, are the primary drivers of tourism flows.”

For his part, the president of HATTA, Nikolas Kelaïditis, emphasized: “We remain faithful to our central aim of maintaining and further promoting the strong brand name of Greece in large-scale markets such as Latin America. For this reason, we are strengthening our position in the international markets, and with the auspices of GNTO, we are presenting our full potential again this year, not only in this exhibition but also in others that will follow.”